Lead the Field

HOW IMPORTANT IS IT TO BE THE GO-TO PERSON AND BUSINESS IN YOUR FIELD? As the leader in your industry, community, or marketplace you can position yourself and your business as the undisputed expert, influential authority, and in-demand celebrity that everyone wants to work with. This authority position moves you to new heights and makes marketing, selling, and building trust with customers dramatically easier and quicker than ever before. Inside, you will learn: • What Authority Marketing actually is • Four reasons Authority Marketing makes growing a business much easier • The pillars of Authority Marketing • Examples of Authority Marketing in business today • How to implement Authority Marketing into your business for gain, fame, and fortune

ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor’s Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.

THE POWER OF AUTHORITY WHY SHOULD ANYONE LISTEN TO YOU? BREAKING THROUGH THE BRICK WALL CLIENTS SHOULD COME TO YOU, NOT THE OTHER WAY AROUND THE POWER OF AUTHORITY MARKETING FOUR REASONS FOR AUTHORITY MARKETING THE SEVEN PILLARS OF AUTHORITY MARKETING AUTHORITY BY DESIGN ABOUT THE AUTHOR