Smarter than You

While headlines focus on risks and regulations associated with artificial intelligence (AI), this groundbreaking book offers business leaders what they truly need - a visionary yet practical roadmap to harness AI as a catalyst for unprecedented human and organisational growth. Written by a renowned neuroscientist and a pioneering tech strategist, this essential guide cuts through the noise to reveal how the most successful leaders will partner with AI to architect tomorrow's business landscape rather than merely react to it. The authors present a revolutionary perspective: AI isn't replacing humanity - it's humanity evolving. As the purest distillation of our collective wisdom, knowledge, and creativity across generations, AI offers us a mirror that reflects our potential when properly engaged. But capturing this opportunity requires our own development in parallel with technological advancement. Through detailed case studies of how successful businesses are capturing AI, actionable frameworks, and strategic insights, you'll discover how to position your organisation at the forefront of the AI-human partnership revolution. It provides practical methods to develop both technological and human knowledge simultaneously and ways to create competitive advantage through intelligent business models, seeing sentience as the solution and not the problem. While others debate theoretical risks, this book is for forward-thinking leaders looking to leverage AI to build smarter businesses that contribute to smarter societies, and shape a smarter world. This book is your invitation to join other future-facing executives, standing at the intersection of legacy systems and exponential technological change currently under immense pressure to make high-stakes, AI-relevant decisions, build stakeholder trust, drive organisational survival, and create their own legacy.

Alan Watkins is the CEO and Founder of Complete - a consultancy that specialises in developing exceptional leadership through individual, team, and organisational development. G. C. Cooke has been building internet-based products for nearly 20 years. Today, his focus is Brava Finance, a platform building the next generation of capital markets with AI-powered stablecoin asset management.

Prologue, Part 1, Chapter 1: The Battle for AI Dominance, Chapter 2: AI Uptake Limitations in Business, Chapter 3: Users or Partners of AI, Chapter 4: Data Partnerships and Corporate Control, Part 2, Chapter 5: The Changing Nature of 'Work', Chapter 6: Consciousness, Identity, and Sentience, Chapter 7: The Seven Accelerants of Change, Part 3, Chapter 8: AI & Web3 Level Up Relationships, Chapter 9: Human-AI Symbiotic Collaboration, Chapter 10: Toward Collective Consciousness, Epilogue: The Future