Alexander Osterwalder>, Yves Pigneur>

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers. illustrations. Sprache: Englisch.
kartoniert , 278 Seiten
ISBN 0470876417
EAN 9780470876411
Veröffentlicht August 2010
Verlag/Hersteller Wiley John + Sons
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Portrait

Alex Osterwalder: At his speaking and workshop engagements with companies, business schools and governments around the world Alex outlines how organizations can systematically and pragmatically approach business model innovation. He helps senior executives understand how to approach the topic, highlight key success factors and point to common pitfalls.
Yves Pigneur: Dr. Pigneur has had his research published in over fifty books, refereed journals and conference proceedings, including JMIS, Comm. AIS, Electronic Markets (EM), Electronic Commerce Research and Applications (ECRA), Information Systems and e-Business Management (ISeB), Int. J. Learning and Intellectual Capital. His research is currently focused on information system design, requirement engineering, management of information technology and e-business.

Pressestimmen

'...an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (Anglohigher.com, May 2011). '... this handbook is likely to prove an excellent help for evaluating business models'. (Anatello.com, July 2011).

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