Secrets of Successful Sales

If you don't sell, you don't have a business
In Secrets of Successful Sales, Alison Edgar, The Entrepreneur's Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centered around Alison's Four Key Pillars of Sales methodology, this book enables you to understand customer behaviors, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.

Alison was recognised on the Queen's Birthday Honours List 2020 for her work in Entrepreneurship and Business. Known for her tenacious attitude and her go-getter spirit, she regularly contributes to BBC TV and radio. This book is the follow-up to her debut, Secrets of Successful Sales, which was an international bestseller.