Wellness in Whiteness

This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology, using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory.

Amina Mire is Associate Professor in the department of sociology and anthropology at Carleton University, Canada. Her research interests are in the history of women and technology, STEM and gender, bioethics, medical anthropology, medical humanities, and the biomedicalization of ageing.

1. Situating skin-whitening biotechnology 2. Pigmentation pathologies and regenerative whiteness 3. 'Face north and smile': biomedicalization of ageing and 'science-based' whiteness therapy 4. Racialising consumption: skin-whitening and the global look 5. Entrepreneurial innovation in skin-whitening biotechnology: ethical and social implications