Living in a D.A.I.S.Y. Age

A culturally connected celebration of the groundbreaking hip-hop group De La Soul, and how they changed the look, sound, and feel of Black America.
Music artists and trends come and go, but every once in a while, a moment arrives that genuinely changes everything. In 1988, De La Soul, three young men from Amityville, Long Island, did exactly that. Their always innovative work pulled inspiration from artists of the past and popularized cutting-edge music sampling techniques to blend jazz, R&B, and rap as they created a sound unlike any the world had heard before.
But the De La Soul experience didn't end there. These weren't just musicians-they were game-changers in so many ways. From the way they dressed, to the words they spoke, to the day-glo colours of their breakout 3 Feet and Rising, De La Soul rejected convention, refused to be talked back into the box, and left the door open for everyone behind them.
Now, in Living in a D.A.I.S.Y. Age, Austin McCoy explores how De La Soul not only defined a new era of hip-hop, but also American and Black culture at the same time. Through his eyes, ears, and well-studied recall of '80s, '90s, and 2000s America, McCoy takes us on a journey through the world this innovative musical act made.
One of the few hip-hop groups of their era to stay together long term, De La Soul lived astonishing highs and lows, from forming the Native Tongues collective to influential fights with their publishers to assert the artist's right to control their creations. And after a lifetime left out of music's digital revolution, in 2023 they finally hit streaming services just as it lost founding member David Jolicoeur too soon to see his work reach a brand-new generation of fans.
Living in a D.A.I.S.Y. Age will connect with DLS fans, '80s babies, and students of the rap game alike, in a beautifully rendered and deeply researched tome that places this group atop the pedestal it deserves.

Austin McCoy is an assistant professor of history at West Virginia University, specializing in African American History, labor history, social movements, and hip-hop culture. His work has appeared in numerous outlets including CNN, The Washington Post, Black Perspectives, and more. He lives in West Virginia.