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Our companies lack a standard method for identifying, analyzing, evaluating, and transforming opportunities into profitable business models! Investing in opportunities should be a systematic and ongoing activity, part of a strategic management process responsible for collecting, categorizing, and developing ideas and opportunities profitably. The goal of writing this foundational operational guide is to do for opportunity what W. Edwards Deming and Joseph Juran did for quality: transform opportunity from a random, opportunistic thing into a strategic capability, essential to every business. The book provides metrics, tools, and applications to find answers and stimulate thought about questions such as: How can businesses organize themselves internally to generate more opportunities? How can a company evaluate and select from a pool of opportunities? How can a company improve its success in launching new products and services? How to transform opportunities into profitable business models? Accelerate the investment cycle for opportunities and business initiatives. How to develop a prototype and test it on a limited scale. How to establish an opportunity management system that operates automatically and indefinitely? Obeikan Publishing
