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An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers.- Insider's view: exclusive interviews and case studies from pioneering companies such as Peloton, Tommy Hilfiger, and Adidas.- Customizable advice: Whether you're ready for a small test or a major initiative, the book provides a practical roadmap with strategies that scale from low-risk partnerships to full gaming ventures.- New customer insights: Tips for tapping into gaming mechanics that capture attention and drive loyalty among today's experience-focused consumers.
Audience: Leaders and marketers looking to give customers what they crave.
Bastian Bergmann is the cofounder and COO of Solsten, a technology startup that empowers companies to build deeply resonating, human-centered experiences for their audiences. Among its customers are globally recognized companies and brands such as Zynga, Electronic Arts, Sony, DraftKings, Peloton, Dentsu, and many more. He is also a former consultant at BCG.
