Foodtech

The most advanced science and technology have landed in our diet and in the way we produce food. Consumers are more aware and want to eat in a healthier, safer and more environmentally responsible way. Meanwhile, almost 10% of the population goes hungry and we throw away a third of the food we produce. The challenges are numerous and it is essential to rethink how we will feed ourselves in the future. Foodtech is the reference guide for the curious and professionals in the sector who want to delve deeper into the secrets of this revolutionary industry. In this book we are going to see why it has become one of the major focuses of innovation and entrepreneurship, attracting corporations, investors and even movie stars and sports personalities. It is an informative and practical read with information on the most disruptive advances that are transforming the industry and the way we feed ourselves. It reviews the technologies with the most impact and includes resources for professionals, startups, investors and organizations in the sector, success stories, analysis of business models, investment trends, etc. In addition, the author defines the key concepts and categories of the foodtech industry, such as agtech, next-generation foods, alternative proteins, cultured meat, Q-commerce, personalized nutrition, etc. "Finally, a book about foodtech! It is a very comprehensive work that uses numerous examples to help us understand the current situation of the industry worldwide, discover the opportunities it offers us and understand where the future of food is heading". Estefanía Erro, Director of Marketing and Innovation at the National Center for Food Technology and Safety (CNTA) "Beatriz's work is fundamental for valuing and understanding the development of the foodtech ecosystem and the dynamic role of the food industry. It is essential reading for all of us, public and private operators and institutions, who work in this sector." Maria Naranjo, Director of the Food Industry at ICEX Spain Trade and Investment, E. P. E.

Licenciada en periodismo y posgrado en Gestión Empresarial y Comunicación por el IE, además de estar certificada en diversas disciplinas relacionadas con la innovación, como ExO Coach Purpose Lauchpad. Aunando su experiencia de más de quince años en la industria tecnológica y su pasión por el mundo de la alimentación, desde 2014 su labor se ha enfocado en divulgar, inspirar y catalizar la transformación de la industria alimentaria. Es fundadora de TechFood Magazine, publicación de referencia para empresas, startups e inversores. Beatriz concibe la alimentación como fuente de salud, energía y placer, pero también como campo pleno de oportunidades para impulsar la sostenibilidad económica, social y medioambiental donde la incipiente industria foodtech tiene un papel decisivo. Actualmente desarrolla su labor como divulgadora, coach de innovación, inversora y advisor. Ha sido reconocida como una de las 50 personas que están liderando el futuro de la alimentación, por el informe Fooduristic'22 de KM ZERO Food Innovation Hub.