Captivology

"Captivology is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting."--Donal Logue, actor, producer, and director

Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm; was coeditor and editor-at-large of Mashable; and served as columnist for CNET. Parr was named one of the top ten tech journalists in the world by Say Media and named to the Forbes "30 Under 30." He lives in San Francisco.