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Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.
Bhamati Viswanathan is a legal scholar. She was awarded a Doctorate of Juridical Science (S.J.D.) and a Masters in Law (LL.M.) by the University of Pennsylvania Law School. She holds a Juris Doctor (J.D.) degree from the University of Michigan Law School and a Bachelor of Arts (B.A.) degree, cum laude, from Williams College. She is a member of the New York State Bar and the Copyright Society of the USA. She resides in Boston.
1: Introduction and The Road Map; 2: Chapter 1: What Is The Problem? Copyright and Creativity In Crisis; 3: Chapter 2: What Is Causing the Problem: Disruptive Innovation; 4: Chapter 3: What Are Creative Industries Afraid Of? Known Risks; 5: Chapter 4: What Should The Content Industries Be Afraid Of, But May Not Be Aware Of?: Unseen Risks; 6: Chapter 5: What Doesn't Work: Focusing Exclusively On Business- or IP-Based Solutions; 7: Chapter 6: What Does Work: Tailoring; 8: Chapter 7: Tailoring Business Models and Strategies; 9: Chapter 8: Tailoring Legal Policies and Practices; 10: Chapter 9: Tailoring Technological Measures; 11: Chapter 10: Tailoring Cultural and Normative Features; 12: Chapter 11: What Is Exacerbating the Problem? Big Tech: The Thumb on the Scales; 13: Chapter 12: What To Do When Tailoring Doesn't Suffice: Countervailing Strategies; 14: Chapter 13: Copyright, Democracy and Art; 15: Index