Sport Beyond Television

Computers, the Internet, Web, mobile, and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.

Brett Hutchins is Co-Director of the Research Unit in Media Studies at Monash University. His recent publications appear in Media, Culture & Society, Information, Communication & Society, Journalism: Theory, Practice & Criticism, Convergence, and International Journal of Communication. He is the author of Don Bradman: Challenging the Myth (Cambridge University Press). David Rowe is Professor of Cultural Research in the Institute for Culture and Society, University of Western Sydney. His books include Globalization and Sport: Playing the World (co-authored, Sage), Sport, Culture and the Media: The Unruly Trinity (Open University Press) and Global Media Sport: Flows, Forms and Futures (Bloomsbury Academic).

1. Introduction: Fishing for Eyeballs  2. Television and the Internet  3. Networked Media Sport  4. Blogging, Social Networking Sites and Information Accidents  5. Online Crowds and Fandom  6. Sports Journalism: Convergence and a Leaking Craft  7. Computer Games and the Refashioning of Media Sport  8. The Future: Networks, Telecoms, and Access