Wedding Planning and Management

Wedding Planning and Management: Consultancy for Diverse Clients, third edition provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings.

Maggie Daniels is an award-winning professor within the Tourism and Events Management program at George Mason University. Her work has been featured in media outlets such as ABC Nightline News, MSNBC, NPR, The Wall Street Journal, The Washington Post, United Press International, US News and World Report, WalletHub and Wedding Planner Magazine. Carrie Wosicki is the owner of Carried Away Events, a wedding planning and event management company. She has more than 25 years of experience managing corporate and social events, ranging from large trade shows to intimate weddings. She currently runs a non-profit foundation where she raises funds by staging events.

SECTION I: FOUNDATIONS. 1. Role and Scope of Wedding Consultancy. 2. Wedding and Culture. 3. Consumerism and the Mediated Construction of Weddings. 4. The Changing Family, Politics and Law. 5. Tourism and Destination Weddings. SECTION II: PRACTICE. 6. Determining the Vision. 7. Wedding Budgets. 8. Wedding Timelines. 9. Food, Beverage and the Wedding Cake. 10. Wedding Attire. 11. The Ceremony. 12. Floral Decor. 13. Stationery Elements and Etiquette. 14. Photography and Videography. 15. Music and Entertainment. 16. Rentals and Site Layout. 17. Transportation. 18. Favors and Gifts. 19. Wedding Day Details. SECTION III: BUILDING YOUR BUSINESS. 20. Business Plan and Office Management. 21. Developing a Marketing Strategy. 22. Client Relations. 23. Vendor Relations. 24. Stress Management and Career Enrichment.