Celebrity Bromances

This book presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.

Dr. Celia Lam is Associate Professor of media and cultural studies at the School of International Communications, University of Nottingham Ningbo China. Dr. Lam has published in the area of celebrity culture, bromances, fan fiction and fandoms. Dr. Jackie Raphael works at Murdoch University, and is an Honorary Research Fellow at the University of Western Australia. Dr. Raphael has published several books and papers on celebrity culture, bromance, endorsements, branding, iconic status, persona and social media.

1. Introduction to Celebrity Bromances: Constructing, Interpreting and Utilising Personas 2. Bromance History, Identifying Traits and the Markers of Authenticity 3. Constructing Bromances 4. 'Utilising' Bromances 5. Beyond Bromances: Comradery Capital 6. Conclusions and Reflections on Celebrity Bromances