Open Leadership

An essential guide for leaders who want to use social media to
be "open" while maintaining control
"Be Open, Be Transparent, Be Authentic" are the current
leadership mantras-but companies often push back. Business is
premised on the concept of control and yet the new world order
demands openness-leaders do not know how to be open and be
in control. This must-have resource will help the modern leader
understand how to lead in the new open world-where blogging,
twittering, facebooking, and digging are becoming the norm. the
author lays out the steps that leaders must take to transform their
organizations and themselves into being "open" -and exactly what
that will mean.
* Shows how to use social media to become an open
organization
* Offers basic advice for leaders who are adapting to the new era
of openness in the marketplace
* The author Charlene Li is one of the foremost experts on social
media and technologies
In easy-to-understand language, this book will help leaders
orient themselves to social networking and other technological
advances.