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Being persuasive, getting others to come over to your side of the fence, can be intimidating. Some will never try, wondering if they are coming off as abrasive, pushy, or overly insistent. This work shows readers how they can be more persuasive and influential and feel good about it, how they can act ethically and still get what they want or need.
Charles U. Larson
Introduction , , Chapter 1 , Establishing One's Persuasive Objectives and Tactics , Chapter 2 , Making a Lasting, Credible, Persuasive, and Ethical First Impression , Chapter 3 , Research Your Prospect's Wants, Needs, Job(s), Organizations, & Lifestyle(s) , Chapter 4 , Create a Reciprocal Relationship Between You and Your Prospect(s) , Chapter 5 , Persuade Others and Make Your Prospects Want to Believe in Your Proposal , Chapter 6 , Use "Social Proof" to Persuade the Prospect(s) , Chapter 7 , Keeping Group and Interpersonal Discussions Relevant and "On Track" , Chapter 8 , Build Your Own Credibility , Chapter 9 , Move to a Decision , Chapter 10 , The Motivations for Taking Action , Chapter 11 , Present Your Message in a Campaign , Chapter 12 , Calls to Action, the Ethics of Persuading and Influencing Others, and Promoting One's Skills ,
