The Power of Moments

Actively creating the kind of incredible moments usually established by accident or luck, and therefore transforming the ordinary to the magical, advised upon in relation to real-life stories. From the authors of "Made To Stick".

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.