Floramama

Setting the world on flower with this beautiful, practical, and inspiring guide to small-scale floriculture
Floramama is a practical guide for running a successful six-figure cut-flower business on 1.5 acres, combining ecological cultivation practices with entrepreneurial insights and the artistry of floral design.
Author and farmer Chloé Roy merges Jean-Martin Fortier's biointensive market gardening principles with her experience in Quebec's ecological flower-growing movement, inspired by the "slow flower" philosophy. This visually stunning resource covers:
- An overview of the various classifications of flowers and their uses, covering annuals, biennials, perennials, bulb plants, and wildflowers
- Cultivation techniques for vigorous, healthy blooms from site selection and infrastructure to soil amendments, transplanting and seed-starting methods, tools, irrigation, pest management, and harvest practices that extend vase life
- Planting schedules and business and marketing strategies to help maximize productivity and financial viability, particularly in challenging climates
- Guidance on crafting visually stunning bouquets by creatively combining elements such as color, texture, volume, and form to create both harmony and contrast.
Whether you're an established market gardener, an aspiring flower farmer, or simply passionate about sustainable blooms, Floramama offers valuable insights to help you grow with both purpose and profit.

Chloé Roy is a biointensive ecological flower grower and flower farming instructor. She learned market gardening working with Jean-Martin Fortier, author of The Market Gardener, and then leveraged her skills to turn 1.5 acres of flowers into Floramama Farm, now a thriving $380,000-per-year cut-flower business. Chloé lives in Frelighsburg, Quebec.