Eight Words That Changed The World

Eight Words That Changed the World is a groundbreaking exploration of the eight most powerful words in recent political history. Drawing on a database of more than 20,000 election slogans, this unique book uncovers how these eight simple words have toppled governments, ended conflicts and inspired sweeping societal transformations.

Over the past ten years, Chris Bruni-Lowe has polled over 2 million people in more than forty countries for private business and political clients on the left and right. He has conducted polling research that has appeared in more than fifty global publications, including Forbes, the New York Times, Bloomberg, Newsweek and the Financial Times.