Marketing Issues in Pacific Area Tourism

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets.

John C. Crotts, Chris A. Ryan

Contents Introduction - Korean Outbound Tourism: Pre-Visit Expectations of Australia - Distinguishing Destination Choice of Pleasure Travelers from Taiwan - Japanese Visitors to Guam: Lessons from Experience - An Exploratory Study of Buyer-Seller Relationships in International Tourism: The Case of Japanese Wholesalers and Australian Suppliers - Marketing Challenges and Opportunities Facing Indonesia Tourism - Melanesians as Observers, Entrepreneurs, and Administrators of Tourism - Pacific Area Tourism: A Guide to Key Sources of Tourism Statistics - Reference Notes Included