Open Strategy

"A practical guide, grounded in research, for implementing open strategy in organizations"--

Christian Stadler, Julia Hautz, Kurt Matzler, and Stephan Friedrich von den Eichen; foreword by Gary Hamel

Foreword by Gary Hamel ix Series Foreword xvii Introduction: Win with Open Strategy xix 1 Traditional Strategy Come Undone 1 2 Are You Truly Ready to Open Up? 21 3 Design Your Open Strategy Process 41 4 Tweak Your Open Strategy Initiative to Allow for Secrecy 59 5 Harness the Wisdom of Crowds 75 6 Peer into the Future 97 7 Disrupt Yourself before Others Do 121 8 Develop Killer Business Models 145 9 Use the Crowd to Choose Better Strategies 163 10 Execute Better 185 Epilogue 205 Appendix A: Recommended Reading 211 Appendix B: The IMP Story 213 Notes 215 Index 251