Open Strategy

"A practical guide, grounded in research, for implementing open strategy in organizations"--

Christian Stadler is Professor of Strategic Management at Warwick Business School at Warwick University. Julia Hautz is Professor of Strategic Management at the University of Innsbruck. Kurt Matzler is Professor of Strategic Management at the University of Innsbruck, Academic Director of the Executive MBA program at MCI in Innsbruck, and Partner at the international management consulting firm IMP. Stephan Friedrich von den Eichen is Managing Partner at IMP and Professor of Business Model Innovation at the University of Bremen.

Foreword by Gary Hamel ix Series Foreword xvii Introduction: Win with Open Strategy xix 1 Traditional Strategy Come Undone 1 2 Are You Truly Ready to Open Up? 21 3 Design Your Open Strategy Process 41 4 Tweak Your Open Strategy Initiative to Allow for Secrecy 59 5 Harness the Wisdom of Crowds 75 6 Peer into the Future 97 7 Disrupt Yourself before Others Do 121 8 Develop Killer Business Models 145 9 Use the Crowd to Choose Better Strategies 163 10 Execute Better 185 Epilogue 205 Appendix A: Recommended Reading 211 Appendix B: The IMP Story 213 Notes 215 Index 251