Adventure Tourism

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages. Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises. There is also a companion website with additional cases, which can be found at www.bh/com/companions/0750651865.

John Swarbrooke, Colin Beard, Suzanne Leckie, Gill Pomfret

Part 1 Setting the context; Chapter 1 Introduction, definitions and typologies; Chapter 2 Historical themes in adventure tourism; Part 2 The demand side; Chapter 3 The adventure tourist; Chapter 4 The adventure tourism market; Part 3 The supply side; Chapter 5 Destinations and venues; Chapter 6 The adventure tourism industry; Part 4 The management of T adventure tourism; Chapter 7 Marketing; Chapter 8 Risk management; Chapter 9 Ethical issues in adventure tourism; Part 5 Key sectors of adventure tourism; Chapter 10 Wildlife tourism; Chapter 11 Artificial environment Art adventure; Part 6 The future of adventure tourism; Chapter 12 Adventure tourism in the future: the new frontier; Part 7 Case studies; Chapter 13 Case studies;