Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments. With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.

Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honours), MA, BA (Honours)) is an associate professor at Universitas Mercatorum, Rome, Italy. She was a former research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), a lecturer at the University of Bedfordshire, School of Business (London, Luton, UK), a visiting scholar at the University of Granada (Granada, Spain) and a visiting lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her articles have been published in the Corporate Social Responsibility and Environmental Management, International Journal of Hospitality Management, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Brand Management and in other academic outlets. Pantea Foroudi (PhD, SFHEA, MSc (Honours, MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy, as well as a member of Brunel University, London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach with a particular focus on the concept of customer perception and its effect on corporate brand identity, design and sustainable development goals (SDGs). Pantea has published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing and so on. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.

1. Introduction to Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. Part 1. Sustainable Tourism Practices. 2. Digitization and Green Financing are Key Tools Regarding the Sustainability of Tourism at the Local and Global Level. 3. Urban Air Transport and the Future of Tourism. 4. Consumer Behaviour and Sustainability in Hospitality. Part 2. Food Waste, Consumer Behaviour and Marketing. 5. Highlights of Food Waste Consumer Behaviour in Households and Food Services Sector. 6. Boosting Brand Management Thought Urban Tourism: A Focus on Chaozhou, China. 7. Sustainability Initatives in Tourism and Marketing of Sustainable Tourism Destination. Part 3. Exploring Sustainable Tourism Impact and Strategies. 8. Teaching Economic Development Through Projects: A Case Study of Marketing Sustainable Tourism in Albania. 9. Flygskam and its Implications for Sustainable Tourism: A Social Media Analysis of the Flight Shaming. 10. Linking Celebrity Endorsement and Sports Apparel: A Focus on British Customers in Sports Industry. 11. Sustainable Tourism as a Driver of Green Infrastructure Transformation: Case Study of Districts in Poland in the Years 2010-2020. 12. Artificial Intelligence (AI) Systems, Customer Experience and Preference in the Tourism Industry in Ghana: Focus on Accra Metropolis.