Behavioural Economics Saved My Dog

Life advice for the imperfect human, from the author of the bestselling "Predictably Irrational". Gives a new perspective on the inevitable problems of everyday life, from dealing with the Christmas card list to whether or not you should have children.

Dan Ariely is James B. Duke Professor of Psychology and Behavioral Economics at Duke University and Sunday Times bestselling author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. Ariely's TED talks have over 10 million views; he has 90,000 Twitter followers; and probably the second most famous Behavioural Economist in the World after Daniel Kahneman.