Name, Image, and Likeness Policies

This book examines the path that name, image, and likeness (NIL) has taken in the first years of the policy, how the expansion has led to differing approaches across state and universities, and how administrators in selected states are dealing with the rulemaking power they have.

Darrell Lovell is an assistant professor of political science and director of the M.P.A. program at West Texas A&M University. He holds a D.P.A. in public policy and administration from West Chester University and an M.P.A. in policy from the University of Colorado Denver.

1. Introduction to the world of NIL in college athletics 2. Sports, civic pride, and the rapid spread of NIL policy in the U.S. 3. A comprehensive review of state NIL policies: Trends, missteps, and connections to policy adoption 4. Implementing NIL: Administrative discretion, ethics, and skills in a changing college sports landscape 5. NIL as a neoliberal policy: The rise of sport capitalism and its connection to marketing, pay-for-play, and third-party involvement in college sports 6. Moving forward with NIL