The Art of Business Wars

Based on the chart-topping Business Wars podcast, this book offers compelling stories and leadership lessons from history's greatest business rivalries. Using Chinese military genius Sun Tzu's strategies as a guide for modern business strategy, Brown examines why some companies triumph while others crumble.
Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise competitive strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs-and victory is all that matters. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest rivalries in business history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry he examines, a thrilling tale of market disruption, tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan. By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses detailed case studies as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them-about determination, ingenuity, patience, and other traits that contribute to a victorious enterprise-are invaluable for aspiring entrepreneurs, software-slinging freelancers, and the CEOs of multinational manufacturers alike. This essential book for entrepreneurs and business leaders reveals the timeless strategies behind their success:

David Brown is the host of the hit podcasts Business Wars and Business Wars Daily. He is also the co-creator and host of Texas Standard, the Lone Star's statewide daily news show, and was the former anchor of the Peabody award-winning public radio business program Marketplace. He has been a public radio journalist for more than three decades, winning multiple awards, and is a contributor to All Things Considered, Morning Edition, and other NPR programs. Brown earned his PhD in Journalism from the University of Texas at Austin and his Juris Doctor from Washington and Lee University School of Law. He lives with his wife and two children in Austin, Texas.