Sports Fundraising

Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. Each chapter contains a range of useful features, from definitions of key terms to skill-building exercises, exploring both quantitative and qualitative methods for understanding the fundraising process and designing more effective fundraising projects. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.

David J. Kelley Ph.D, is an adjunct Assistant Professor in the newly created Sport Administration program at the University of Cincinnati. Throughout his career, Dr. Kelley successfully raised funds and secured grants to improve the sport programs under his supervision. He has published articles on sport fundraising, sponsorships, and curriculum development.

Preface Chapter I: Sports Fundraising: Challenges and Prerequisites Chapter II: Fundraising Organization Chapter III: Personal Skill Set Development in Fundraising Chapter IV: Dynamic Fundraising Essentials and Principles Chapter V: Intercollegiate Relationship Cultivation & Stewardship in Fundraising Chapter VI: Youth & Interscholastic Relationship Cultivation & Stewardship Chapter VII: Leveraging points of sale and profit-making for Fundraising success Chapter VIII: Working with diverse constituencies: Cultivation strategies & essential resources Chapter IX: Youth/Interscholastic grantsmanship opportunities & approaches for success Chapter X: The Future of Sports Fundraising: Data-driven methodologies and curriculum development in Higher Education