Digital Business Models in Sport

Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.

Mateusz Tomanek is Assistant Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toru-, Poland, where he teaches management, and the marketing of sport and wellness. He is also the chairman of the organizing committee of the International Scientific Conference Quality in Sport and the Editor-in-Chief of the journal Quality in Sport, and local coordinator for the programme of The Governance & Administration of Leisure and Sports International Master (GOALS) which is financed under Erasmus Mundus Joint Master Degree.
Wojciech Cie-li-ski is Associate Professor in the Department of Organization and Management at the Wroclaw University of Health and Sport Sciences, Poland. He is also author of many publications in the field of organizational space and the digitization of sport.
Michä Polasik is Associate Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toru-, Poland and Head of the Centre for Digital Economy and Finance NCU. He has led several research projects regarding payment innovations, payment systems, e-commerce, and cryptocurrencies. He is also the co-founder and CEO of the NCU spin-off company Technology For Mobile Ltd., which aims to increase the knowledge of commercialization and to cooperate with the FinTech sector.