Social Psychology

Social Psychology: The Basics of Group, Consumer, and Behavioral Psychology provides a comprehensive foundation for understanding the complex mechanisms that govern human social behavior. This practical guide explores how individuals perceive themselves within social contexts, examining self-perception, social comparison processes, and the formation of stable identity in an ever-changing world.
The book delves into the sophisticated mechanisms of social influence, covering persuasion strategies and conformity pressure that shape daily interactions. You will learn to recognize and resist manipulative tactics while understanding how reciprocity, social proof, sympathy, and authority function in argumentation and decision-making processes.
Group psychology takes center stage as the guide examines practical dynamics and collaboration strategies. From preventing social loafing to fostering synergy effects and group intelligence, the content addresses real-world challenges in team environments. Special attention is given to effective group decision-making processes, including prevention of groupthink and reduction of group polarization.
Interpersonal relationships receive thorough treatment, exploring the foundations of social attraction, prosocial behavior, and conflict management. The guide provides actionable strategies for overcoming the bystander effect, strengthening empathy, and managing aggressive behavior in personal and professional contexts.
The applied social psychology section bridges theory and practice, focusing on consumer psychology and behavioral steering in everyday situations. You will discover how advertising messages create brand loyalty, how heuristics and cognitive biases influence purchasing decisions, and how decision environments can be designed to guide behavior ethically.
Throughout the guide, emphasis is placed on recognizing and dismantling prejudices and stereotypes through conscious control of automatic thought patterns and the creation of positive intergroup contact.
For this book, we relied on innovative technologies, including Artificial Intelligence and tailor-made software solutions. These supported us in numerous process steps: brainstorming and research, writing and editing, quality assurance, as well as the creation of decorative illustrations.
We aim to provide you with a reading experience that is particularly harmonious and contemporary.