The Happiness Effect

Examines how young people really feel about social media. Pairs large online survey data with in-depth, personal interviews with students from 13 college campuses across the US.

Donna Freitas is a Research Associate at the University of Notre Dame's Center for the Study of Religion and Society. A regular contributor to Publishers Weekly, she has also written for The Wall Street Journal, The New York Times, and Christianity Today.

Introduction: Masters of Happiness
1) The Importance of Being "Liked"
2) The Professionalization of Facebook
3) My Name is My Brand and My Brand is Happiness!
4) The Selfie Generation
5) Performing for God
6) Virtual Playgrounds
7) An Acceptable Level of Meanness
8) So You Wanna Make that Facebook Official?
9) The Ethics of Sexting
10) My Smartphone and Me
11) Taking a Timeout from the Timeline
Conclusion: The Problem with Happiness
Appendix: Methodology
Notes
Bibliography
Index