Why We Love Parades

"Why do millions of people attend the victory parades of winning sports teams, travel across the world to attend a carnival, march and chant for social justice, cheer homecoming soldiers, or watch enraptured as a princess or celebrity rides in a stately coach to their wedding? The author answers these questions and more in this intriguing and unique examination of the great parades and processions of history. Part chronology, part social history, this book outlines why parades are more than the simplistic, ephemeral entertainment we sometimes assume them to be, as people are often deeply affected by regalia, costumes and uniforms, dances and floats. The book traces the fascinating origins and development of carnival parades, religious processions, protest marches, victory parades, circus parades, parade floats, ship sail-pasts and aerial fly-pasts"--

A writer and award-winning special event producer based in Vancouver, Canada, Doug Matthews is the author of five textbooks on how to create special events full of emotion.