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Accessible and practical, the 6th edition of School-Community Relations provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels.
Douglas J. Fiore is Dean of the University of Central Missouri in Warrensburg, Missouri, USA. He is a former principal, and in higher education he has also held the roles of professor, dean, provost, and president.
1. The Importance of Public Opinion 2. Taking the Pulse of the Community 3. Establishing Everybody's Role 4. Communicating Effectively: Everybody's Job 5. Building Relationships With Your Internal Publics 6. Embracing Your External Publics 7. Improving Relationships With the Media 8. Putting It All on Paper 9. Communication in an Digital World 10. Following and Being Followed: Social Networks, Tweets, and Other Updates 11. Saying What You Mean: Meaning What You Say 12. Communicating in Crisis 13. Three Opportunities to Shine 14. Evaluating Effectiveness and Building Confidence- The Future
