Drinks in Vogue

How do fashions in drinks work, and how are drinks fashions related to changing trends in clothes and apparel? These twin questions are posed and answered by the book Drinks in Vogue. Taking a radically cross-disciplinary set of perspectives and ranging far and wide across time and space, the book considers beverages as varied as cocktails, wine, Champagne, craft beer, coffee, and mineral water. The contributors present rich case materials which illuminate key conceptual issues about how fashion dynamics work both within and across the worlds of beverages and clothes. Covering both contemporary and historical cases and drawing upon perspectives in disciplines including sociology, history, and geography, among others, the book sets out a novel research programme that intersects fashion studies with food and drinks studies.

David Inglis is Professor of Sociology at the University of Helsinki, Finland. He holds degrees in sociology from the Universities of Cambridge and York, UK. He is founding editor of the journal Cultural Sociology. He writes in, and blends together, the areas of cultural sociology, historical sociology, and social theory. He has written and edited multiple books in these areas. He is particularly interested in comparing premodern civilisations and modern societies. He was chair of the Finnish Sociological Association, the Westermarck Seura. Current writing concerns include globalisation and cosmopolitisation, the nature of Brexit, masks and masking, the historical sociology of plagues, the sociology of translation, the concept of 'Eurasia', critique of postcolonial sociology, fashion in premodern contexts, and the long-term analysis of wine-related phenomena. Hang Kei Ho is Associate Professor of Sociology (Title of Docent) at the Faculty of Social Sciences at the University of Helsinki, Finland. Furthermore, he is Adjunct Associate Professor in the Department of Anthropology at the Chinese University of Hong Kong. His research themes include luxury consumption and brand management, housing policy and segregation, pandemic management strategies, the globalisation of wine, the super-rich, and capital flows within global property markets. He has worked in academic positions in Finland, Hong Kong, the Netherlands, Sweden, and the UK, lecturing across the fields of anthropology, Asian studies, business management, development studies, economic geography, public health, sociology, and urban studies. He holds a PhD, an MBA, and three master's degrees in multiple academic disciplines including electronic engineering, humanities, geography, and luxury brand management. Prior to entering academia, he worked in real estate consultancy, IT, and engineering.

1. Fashion and Drinks - A Research Agenda: Listen When the Angel Whispers 2. Watering Fashion, Fashioning (Mineral) Water: Still (or Sparkling) Waters Run Deep 3. The Fear of Fashion: Why the 19th Century British Wine Trade Found Champagne Hard to Swallow 4. Paris and Champagne, or 'Fashion' and 'Champagne': Parallels, Connections, Comparisons 5. (Inter)National Spirits: On the Cultural Politics of the Cocktail Craze in Fascist Italy, 1920s-1930s 6. Why Wine is Fashionable 7. Fashioning Craft Beer 8. Escaping Conformity in the Post-World War II American West: The Marketing of Hawai'i and Polynesia-Themed Drinks & Fashion 9. Whisky, Decent Dresses and Ethno Prints: Drinks, Not-Drinking and Clothes in Nairobi's Middle-Income Stratum 10. 11. The An-Non Girl's Progress: The Representation of Drinks in Japanese Fashion Magazines for Young Women of the 1970s-1990s 12. Styling Coffee and Performing Taste: Influencers' Fashion and Women-only Social Gatherings in the United Arab Emirates