Successful User Experience

Successful User Experience: Strategy and Roadmaps, Second Edition provides a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 35 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps.
This book demonstrates how to translate high-level planning into concrete, actionable steps. It explains the connection between Design Thinking and creating a great user experience, and guides the reader in setting effective UX goals for their product or project You’ll learn how to choose the right tools and methodologies at each stage of the product lifecycle. Starting with UX acceptance as a foundation, the book builds on this with practical steps and real-world case studies, helping you develop a comprehensive strategy-from the big picture of product design, development, and commercialization, to leveraging UX for stronger, more successful products.

Elizabeth Rosenzweig has worked as a consultant and employee in several major corporations for over 35 years and an adjunct professor for over 15 years. Her experience includes design and development, ranging from website and, applications, to hardware products and technology development. Elizabeth is a founder and current director of World Usability Day and the President of the World Usability Initiative. She has completed projects for many major global corporations as well as academic institutions. Elizabeth holds a Science Master in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.