Successful User Experience

Successful User Experience: Strategies and Roadmaps provides users with a hands-on guide for pulling all of the UX pieces together to create a strategy that includes tactics, tools, and methodologies. . Leveraging material honed in user experience courses, the author explains the value of strategic models to refine goals against available data and resources. Users will learn how to think about UX from a high level, set UX goals for a product or project, and how to create concrete, actionable steps. . This text takes UX acceptance as a point of departure, building on it with actionable steps and case studies that help users develop a complete strategy, from the big picture of product design, development, and commercialization, to how UX can help create stronger products. It is a must-have book for the complete UX library.

Elizabeth Rosenzweig has worked as a consultant and employee in several major corporations for over 35 years and an adjunct professor for over 15 years. Her experience includes design and development, ranging from website and, applications, to hardware products and technology development. Elizabeth is a founder and current director of World Usability Day and the President of the World Usability Initiative. She has completed projects for many major global corporations as well as academic institutions. Elizabeth holds a Science Master in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.