Advertising Disability

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.

Ella Houston is a Senior Lecturer in Disability Studies and core member of the Centre for Culture & Disability Studies at Liverpool Hope University.

0.Introduction. 1.From Misfortune to Mainstream: The Evolving Nature of Representations of Disability in Advertising. 2.Money Maker, Piss Taker: Charity Sadvertising and Non-Disabled 'Saviours'. 3.Masking Madness: Pathologizing Portrayals of Mental Health Issues in Advertising. 4.Crossing the (Tag)line: When Advertisers Take Controversial, Humorous and Risky Approaches to Representing Disability. 5.From Disavowed to Desirable: Sexy, Sanitised and Speculative Appeals. 6.The Cost of Fame: Disabled Supercrips, Superstars and Social Media Influencer Marketing. x.Conclusion