Smarter

The essential guide for working Smarter in all facets of your life from harnessing your talents and increasing productivity, to improving your work-life balance and reaching your goals.

E.M Austen is the founder and CEO of EMERGE, an award-winning PR agency based in London, working with global brands, including Huel, Spanx, Red Bull, Castore, The Birley Clubs, Lick, PE Nation, Abercrombie & Fitch, Fitflop and more. The 26-strong team was started by Emily in 2012, at the age of 22, after she graduated from Manchester University with a degree in Criminology and Criminal Law. She has guest lectured at Harvard University and has been featured in '300 Years of Leadership and Innovation'.
Emily is a Strategic PR advisor to UN Women UK, tackling challenging conversations such as domestic violence and gender inequality, and works with the General Assembly to effect change. She is also a Strategic Advisor to ESI Media Group.
Over her career, she has been involved in the communications to raise over £500 million for start-ups in the wellness, fitness, tech and feminine care sectors. She has a diploma in Venture + Finance from Oxford University. Emily is an advisor to William Chase and a founding partner in Goldling, a ready-to-drink seltzer brand. Marie Claire named her the most inspiring female entrepreneur on Instagram, Sheerluxe included her on their 2024 'Most Inspiring List' and she has been featured in the Evening Standard, Daily Mail, Grazia and Forbes, and has also written for Harper's Bazaar, Stylist and Glamour.