The Ultimate Guide For CEOs

THE ULTIMATE GUIDE FOR CEOs An executive guide to managing large, complex, and long-range projects.
A manager sets objectives - A manager organizes - A manager motivates and communicates - A manager establishes yardsticks and develops people. Traditionally, we have searched for the miracle worker with the magic wand to turn an ailing organization around. However, establishing, maintaining, and restoring a theory does not require a Genghis Khan or Leonardo da Vinci in the executive suite. What's required is not genius; it is hard work. It is not being clever; it is being conscientious. It is what CEOs are paid for. In this book, Wayne Heard explains in detail how to manage large, complex, and long-range projects.

WAYNE HEARD, a former U.S. Army Green Beret, was called out of retirement to help write the Army's Personnel Recovery how-to manual and guide the development of the Army's PR program. He also taught DEA Special Agents working in high-risk assignments. A master parachutist and Ranger, Wayne's articles have been published in several professional periodicals.