What's Next Is Now

A 2024 "NEXT BIG IDEA CLUB" MUST-READ A PUBLISHERS WEELKLY Best Audiobook of 2024 Google’s first Chief Innovation Evangelist inspires you to shape your own future, navigate ambiguity and uncertainty with intention, and transform problems and challenges into profound opportunities. We don’t have to be afraid of what the future holds. Rather than bracing for what happens next, Dr. Frederik G. Pferdt argues that you can be making what happens next. You can respond to unexpected challenges—big and small—by turning them into opportunities with six principles for developing a “future-ready mindstate”: 1.     Optimism 2.     Openness 3.     Curiosity 4.     Experimentation 5.     Empathy 6.     Dimension X—the unique lens through which each of us sees the world.  Both inspirational and actionable, What's Next Is Now engages your personal sense of discovery, providing dozens of thoughtful exercises and illustrations, real-world practices, and provocative insights from people who have adopted a future-ready mindstate. Here is an optimistic guide that helps innovators, entrepreneurs, and other agents of change invent the future. Change how you think to create the world you want to live in.

As Google’s first Chief Innovation Evangelist, Dr. Frederik G. Pferdt shaped one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and prototype cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade. He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. Born in Germany, he lives with his family in Santa Cruz, California.