Sport and Social Media in Business and Society

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.

Gashaw Abeza is recognized as one of the leading scholars in the field of social media in sport. He is Associate Professor at Towson University, USA, and a member of the editorial board of nine different academic journals. Dr. Abeza serves as a sport management consultant in different countries, and he is a Research Fellow and Doctoral Advisor at Munich Business School, Germany. Ryan King-White is recognized as one of the leading scholars in the field of physical cultural studies. He is Associate Professor of Sport Management in the Department of Kinesiology at Towson University, USA. Dr. King-White has expertise in a range of socio-cultural topics, including global sport spectacles, intercollegiate athletics, youth sport, qualitative research methodology, and critical pedagogy.

1. The Basics of Social Media and Sport, 2. Social Media and Sport Business, 3. Social Media Platforms Management, 4. Social Media and Traditional Media, 5. Social Media and Legal and Ethical Issues, 6. Social Media and Social Issues