Unwinding Madness

A critical look at the tension between the larger role of the university and the commercialization of college sports
Unwinding Madness is the most comprehensive examination to date of how the NCAA has lost its way in the governance of intercollegiate athletics-and why it is incapable of achieving reform and must be replaced. The NCAA has placed commercial success above its responsibilities to protect the academic primacy, health and well-being of college athletes and fallen into an educational, ethical, and economic crisis.

Gerald Gurney is assistant professor of education at the University of Oklahoma and a past president of both the Drake Group and the National Association of Academic Advisers for Athletics.
Donna A. Lopiano is the president of Sports Management Resources, a consulting firm, and an adjunct lecturer in sports management at Southern Connecticut State University.
Andrew Zimbalist is the Robert A. Woods Professor of Economics at Smith College and a noted sports economist and sports industry consultant.

Contents:
Preface
Part I: Lessons of History
1. How College Sports Lost Its Way I
2. How College Sports Lost Its Way II
Part II: What Needs to be Fixed
3. Academic Integrity
4. Governance
5. Athlete Health and Welfare
6. A Continuing Disgrace: Discrimination Based on Gender, Race, Ethnicity, and Disability
7. The NCAA's Unsustainable Economics
Part III: A Return to Sanity
8. Two Paths to Meaningful Reform
9. Anchors for Reform: Guidelines and Conclusion
Appendix
Notes
Index