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"Tono-Bungay" by H.G. Wells is a novel that explores themes of ambition, social class, and the consequences of deceit. The story follows the life of a young man who becomes involved in the world of business and marketing through the creation and promotion of a miraculous product, Tono-Bungay, a supposed medicine. As the protagonist rises in wealth and status, he grapples with the moral implications of his actions, the impact of his success on his relationships, and his inner turmoil regarding the truth behind the product. At the start of the novel, the protagonist, with a humble background, is introduced to the business world through his uncle, who is a self-made man. Together, they begin to market Tono-Bungay, and as the product becomes more popular, the protagonist finds himself increasingly entangled in the lies and manipulations needed to sustain the business. The narrative captures his inner conflict as he reflects on the personal cost of his success, the falseness of the claims surrounding the product, and his own sense of disillusionment with the world he has entered.