Individualism And Collectivism

An examination of the differences between collectivists (those who view themselves primarily as part of a whole, and who are motivated by the norms and duties imposed by the collective entity) and individualists (those who are motivated by their own preferences and needs).

Harry C Triandis

1 Introduction: Two Constructs, 2 Individualism and Collectivism in Philosophy and the Social Sciences, 3 Attributes of Individualism and Collectivism, 4 Antecedents and Geographic Distribution of Individualism and Collectivism, 5 Consequences of Individualism and Collectivism, 6 Applications: Training People to Work Well Together, 7 Evaluation of Individualism and Collectivism