Health Promotion

Health promotion is an increasingly central tenet in health professionals' lives. It has come into the public eye as the subject of party politics and policy, but where does the movement come from? This book brings together views from a range of subjects, some not always associated with health promotion, such as marketing or communication theory. Others, such as social policy of psychology may have obvious connections to make; here the implications for practice are discussed fully for the first time. The volume adds up to a timely reflection on the state of health promotion today and will provide practitioners and academics alike with a clearer undersanding of a discipline at the frontier of contemporary policy and practice.

Robin Bunton (University of Teesside, UK) (Edited by) ,  Gordon MacDonald (University of Glamorgan, UK) (Edited by)

1. Disciplinary and Discourse Developments for the New Millennium Section One; Primary Disciplines 2. Psychology and Health Promotion 3. What is the Relevance of Sociology for Health Promotion? 4. Epidemiology and Health Promotion 5. The Contribution of Education to Health Promotion Section Two; Other Disciplinary Contributions 6. Politics, Advocacy and Health Promotion 7. Health Promotion as Social Policy 8. Community Development for Health and Health Promotion 9. Using Economics in Health Promotion 10. Communication Theory and Health Promotion 11. Social Marketing and Health Promotion Section Three; Reflections and Developments 12. The Growth of Health Promotion Theory and its Rational Reconstruction: Lessons from the Philosophy of Science 13. The New Genetics and the Implication for Health Promotion 14. Ethics as a Science to Aid Decision Making in Health Promotion