Managing the Cultural Industries

An introduction to the business mechanics of the cultural and creative industries, this textbook provides a management-oriented, practice-based teaching and learning resource. Aimed at students new to the study of the cultural industries and/or new to the study of business, the author introduces the reader to relevant academic insights and perspectives, without losing focus on the essentials of practical business and management. Designed for students who wish to develop a management and leadership career in the cultural and creative industries, the book incorporates coverage of key business ideas and disciplines, from strategy to accounting and finance, through management, human resources and innovation to marketing and consumer behaviour. Each chapter introduces a major new business topic. Key sectors covered included the music industry, television, video games, and the performing arts. Relevant management tools and techniques are described and used. Managing the Cultural Industries is a valuable resource for new students of the cultural industries, as well as providing insights for reflective practitioners in the industry.

James Roberts is currently a researcher and lecturer in strategy and leadership at the University of Leeds Business School, where he also led the Leeds MBA program for eight years. Additionally, he developed and teaches a highly popular course on managing cultural industries. Prior to this, he completed his PhD and had a successful career as a strategy consultant. Throughout his consulting career, he worked with global clients in the entertainment and media sectors, advised leading law firms, and provided guidance to regulators. He has also served as an expert witness for the European Commission.

1. Introduction 2. Introduction to Business Theory and Practice 3. The Performing Arts 4. Television Broadcasting and Narrowcasting 5. Electronic Gaming 6. The Popular Music Sector 7. Organisation and Labour in the Cultural Industries 8. The Consumer, Content and Marketing 9. The Future of Digital Content 10. Conclusions and Next Steps