The Wisdom of Crowds

Subtitled, "Why The Many Are Samrter Than The Few". Shrewd, meticulous and profound, this book will change for ever the way you think about human behaviour, and how it effects our businesses, political systems, and society.

James Surowiecki is a columnist for the NEW YORKER. This is his first book.

A bright and lucid columnist for THE NEW YORKER ... [Surowiecki] knows how to make a convincing, sometimes entertaining case SUNDAY TIMES Erudite and entertaining ... he has a rare gift for combining rigorous thought with entertaining examples FINANCIAL TIMES Dazzling ... will turn your world upside down. It's an adventure story, a manifesto, and the most brilliant book on business, society and everyday life that I've read in years Malcolm Gladwell, author of THE TIPPING POINT A handsome addition to the books that combine the verve of smart magazine writing with a whiff of academia ...a fantastically stylish counter to the expert-knows-best line ... an offbeat argument for democracy. In the future, "crowd pleaser" might no GQ