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Writing in plain language is not something they teach in you school. But it is an art and a science, and you can learn how to do it and apply it—how to write for results. This book provides a step-by-step, example-filled guide to the critical aspects of writing in plain English—plain language—the type of writing people understand and to which they respond favorably. Not many people refuse to read a newspaper because it is "too easy," but lots of people avoid technical publications and barbecue grill instructions because they are "too hard" or unintelligible.Good writers are made, not born. The examples and information in this book will guide you along the process of becoming one of those "good" writers…and you may even find yourself looking forward to your next writing project.
Janet C. Arrowood develops training materials for financial advisors and has previously worked as a financial advisor. She is the author of numerous financial and educational books and articles for both investors and professional advisors.
Table of Contents Preface Introduction Chapter 1: A Brief History of the (American) English Language Chapter 2: How to Write in Plain English Chapter 3: Identify and Write to the "Right" Audience Chapter 4: Keep it Simple and Short Chapter 5: Planning and Organizing Your Documents Chapter 6: Applying the "Cs" and Rs" of Effective Writing Chapter 7: Using Correct Grammar and Punctuation Chapter 8: Using Reader-Friendly Voice, Tone, and Person Chapter 9: Applying Effective Self-Editing and -Proofreading Techniques Chapter 10: Netiquette and Writing for the Likely Viewing Medium Conclusion: The Wrap-Up
