La Vie en Rouje

In this glamorous, inspiring book, Jeanne Damas shares her vision for a timeless, free, sensuous, and proud femininity through the story her designs tell. As the designer of the ready-to-wear brand Rouje, she uses her very distinct visual language to create a book bursting with life. Life in Rouje gathers for the first time the iconic pictures of the Rouje ad campaigns, archival photographs never before published, as well as a backstage glimpse of the photo shoots and of the day-to-day life of Damas. 

At 29, Jeanne Damas is a key figure of the new generation in the world of fashion. A French self-made woman, a model turned style icon, she launched Rouje in 2016, a brand of ready-to-wear clothes and cosmetics. Her name is listed in the prestigious Forbes 30 under 30. She coauthored the book In Paris with Lauren Bastide. Lauren Bastide is a French journalist who has previously been the editor in chief of Elle France and a columnist on the famous French television show Le Grand Journal. She currently hosts the feminist podcast La Poudre, France’s top independent podcast, in which she interviews inspiring women from diverse backgrounds.