Copywriting Secrets

What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. Whether you're a coach, author, "funnel hacker", ecommerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. In the fast-paced, attention-starved, social media driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!
Fact #2: Poor Copywriting = Struggle forever and die poor! Putting The Right Words On Paper And Online
Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches you how to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!) If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales-no matter what you sell or who you sell it to-this book is for you. Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.

Endorsements i
Dedication vii
Foreword . xiii
Introduction xvii
SECRET #1: What Is Copywriting? 1
SECRET #2: One Man's Journey With Sales Copy 9
SECRET #3: Without A Strong Why, People Don't Buy . 15
SECRET #4: Nobody Cares About You In Your Sales Copy . 23
SECRET #5: The Most Valuable Skill You'll Ever Learn 27
SECRET #6: The #1 Single Most Important Piece of Sales Copy Ever! . 37
SECRET #7: It's NEVER "One Size Fits All" . 51
SECRET #8: Meet F.R.E.D. (Your Ideal Customer) . 59
SECRET #9: The Ultimate Bullet Formula . 79
SECRET #10: What REALLY Sells People (It's NOT What You Thin k) . 87
SECRET #11: Why Good Enough Makes You (and keeps you) Poor! 95
SECRET #12: Don't Rein vent The Wheel- Great Copy Leaves Clues 101
SECRET #13: It's All About Them-Never About You . 109
SECRET #14: What To Do If You Don't Have Any Testimonials Yet . 117
SECRET #15: 3 Sales Formulas That Never Fail 123
SECRET #16: It's All Ice Cream, But What Flavor Should I Choose? . 135
SECRET #17: How To Write An Amazing Sales Letter-FAST . 143
SECRET #18: How To Write Killer Email Teasers-FAST 159
SECRET #19: The Hardest Draft You'll Ever Write 167
SECRET #20: Make 'Em More Thirsty 171
SECRET #21: Love Me; Hate Me. There's No Money In The Middle . 181
SECRET #22: "Oh Damn -I Got To Have That!" . 187
SECRET #23: Put Lipstick On The Pig . 197
SECRET #24: Should I Join The Dark Side? 207
SECRET #25: "Stealth" Closes-The Secret To Selling Without Selling . 213
SECRET #26: The Hired Gun 223
SECRET #27: The Magic Desk 229
SECRET #28: The One And Only Purpose of An Online Ad 241
SECRET #29: You Can't Catch Fish Without A Hook . 253
SECRET #30: Create Your Own Swipe File . 261
SECRET #31: Polish Your Sales Copy 267
Everything Else You Need To Know About Sales Copywriting 273
Conclusion . 297
Copywriting Resources 299
Jim's Recommended Reading . 301
Acknowledgments . 303
About the Author . 305